How do you inspire children to become the scientific leaders of tomorrow?

Visit the Site

Start with the brand

The red brackets featured in the logo created by Pentagram play a key role in Perot's visual identity. Symbolic of so much more than just the iconic cube-like structure of the museum itself, the brackets are a portal into the the vast world of nature and science.

Make the Website an Exhibit

Rather than simply mimic the museum online, Lifeblue designed the "thirteenth exhibit," a website that furthers the mission of the Perot – inspiring minds through nature and science – through didactic features as well as moments of cute and silly that inspire child-like curiosity.

The Results for

  • 30% Membership Conversions
  • 490% Unique Traffic Visits
  • Infinite Inspired Young Lives